The ‘Price’ versus ‘Value’ Paradigm: Reframing Cost as Investment

Price has always been a key factor in decision making and assessment of return on investment. Many brands have explored this in detail, to ensure value for their shareholders and established good practices – but one size does not fit all and widespread adoption of preferred fibers and materials remains an ambition for many. In recent surveys with the Textile Exchange membership and community, price was identified as the KEY reason brands and retailers are struggling to scale or increase use of preferred fibers and materials. Addressing the price paradigm ensures that we build a business model that is fit-for-purpose, builds into our sustainability goals, fairly rewards investment of time and resources and adequately remunerates effort and risk.